Sitemap - 2025 - Eli’s Newsletter

Stop marketing to the wrong customers

The ONE Massive Retention Lever You are Missing

If You Read A Single Newsletter Of Mine, PLEASE MAKE IT THIS ONE

8 Easy BFCM Tricks to MASSIVELY Improve CX

CX IS NOT A COST CENTER (By Michael Bair, fmr SVP CX @ FIGS)

BFCM Happens Every Year, WHY ARE YOU NOT PREPPED

SPECIAL EDITION: 10 Things That Will Go Wrong on BFCM

The biggest shift in online shopping since Google

Five easy things to do TODAY to ensure you win BFCM

3 Things You can Learn from THE BEST BRANDS

SPECIAL EDITION: Chargeback Prevention 101

The Worst Customer Experience EVER

CX Emergency Playbook

The only CX playbook you need before Black Friday

6 Ways to Retain More BFCM Customers

Why 9-figure brands aren't built overnight

How I built a CX team no one ever quit

The only CX playbook you need before Black Friday

How a 10-Person Team is doing 120m in Revenue

90% Of Customer Feedback Is Useless

How to Handle a CX or PR Crisis

Why Do You Even Have a CX Team?

This Pet Brand Is About to Triple Their LTV

Why $760M Gymshark Keeps It Boring

Practical Tips from Fastest-Growing Ecom Brands

This Is What Breaks Retention

The Retention Filter I Use to Avoid Wasting Time

The Best Operators You’ve Never Heard Of

What to cut (and what to never touch)

Lessons from $500m Brands

CX Onboarding 101

Five Customer Signals You’re Probably Ignoring

3 Easy CX Wins That Still Work in 2025

Tariffs. Tight margins. What actually works right now.

3 Most Common Q's on Over 100 Consulting Calls

Templated CX is Brand Rot

10 Retention Challenges You’re Facing Right Now—And How to Fix Them

You're Sending Too Many Emails (And You Know It)

3 Low-Lift Retention Wins You Should Have Already Tested

How To Build Superfans

The Biggest Lies We Tell Ourselves as Marketers

5 Stupidly Simple Retention Wins You’re Probably Ignoring

The Billion-Dollar Question Nobody Wants to Answer

The Greatest Leaders in Ecom

Easy Wins from Your Customer Feedback

A Welcome Flow That Will 10x Your Revenue

A Letter To a Younger Eli (One Year into Yotpo)

6 Hot Takes That Will Define CX & Retention in 2025