your churn is not a billing problem, it's this
"Expectation problems dressed up as billing problems" travels well beyond
subscriptions.
A good part of the churn and returns I see starts one step earlier, on a product
page written by the manufacturer. The customer buys a description nobody in the
business has checked against what actually ships, so the mismatch is built in
before the first delivery.
If 50 to 70% are gone before month two, some of that was decided on the page they
bought from, not in the cancel flow.
"Expectation problems dressed up as billing problems" travels well beyond
subscriptions.
A good part of the churn and returns I see starts one step earlier, on a product
page written by the manufacturer. The customer buys a description nobody in the
business has checked against what actually ships, so the mismatch is built in
before the first delivery.
If 50 to 70% are gone before month two, some of that was decided on the page they
bought from, not in the cancel flow.